Principal Financial: Logo Evolution

In February, I got a chance to serve as animation supervisor on this spot about the evolution of Principal Financial's logo. I'm fascinated by the idea of how graphic design can so powerfully shape identity and inform people instantaneously about what a company is and is striving to be.

Directed by: Sean Starkweather
Produced by: Arsenal Creative
Animation Supervisor/Animator: Pete Levin
Stop Motion Animator: Musa Brooker
Director of Photography: Andy Knapp
Gaffer: Christian Buchholz
Production Designer: Francesca Marciano
Lead Artist: Andrew Schreiber