Charbroil Grill social media spots

In March, I was hired to direct three stop motion spots to be produced by McBeard for Charbroil Grills. From stylized 2.5D downshooter animation to 1:1 scale animation, we truly found out how versatile the shooting space at Platypus Pictureworks could be!

These spots were really enjoyable to make! (Though animating that realistic steak did actually get me pretty hungry.)

Director/Producer: Pete Levin
Creative Account Manager at McBeard: Kathleen Curran
Animation Team Manager at McBeard: Vick Trochez
Producer: Musa Brooker
Director of Photography: Eric Adkins
Lighting Technician: Ian Raymond
Production Designer: Kyle Arneson
Fabricator: Emily Franz
Puppet Fabricator: Tennessee Reid Norton
Animator: Hilary Lile
Animator: Misha Klein
Animator: Pete Levin
Senior Editor & Motion Graphics at McBeard: Matt Wells

Here are the first two spots:

Magic happens when two become one. And then becomes dinner. Get Gas2Coal at the link in our bio.

A video posted by Char-Broil (@charbroilgrills) on Apr 29, 2016 at 11:56am PDT

TRU-Infrared™: Act now and receive 50% juicer steaks. Get TRU-Infrared™ at the link in our bio.

A video posted by Char-Broil (@charbroilgrills) on May 6, 2016 at 11:59am PDT

UPDATE - Here's the third!

The Digital Electric Smoker sends cook notifications over Wi-Fi to keep you in the know, so you can tackle your day while it tackles dinner. Get more info at the link in our bio.

A video posted by Char-Broil (@charbroilgrills) on May 13, 2016 at 11:53am PDT